Audio Description (AD) is a narration track that is played in addition to the dialogue and soundtrack of a film; it is primarily intended to benefit blind and visually impaired audiences. The commentary describes the visual elements of the media, such as body language and expressions which can assist a blind or visually impaired person’s enjoyment of a film, especially if these visual elements are crucial to the film’s storytelling. The first audio-described programme to air on UK television is believed to have been Coronation Street, over 25 years ago. 2018 saw the first audio-described advert which was championed by Fairy Liquid and broadcasted on ITV.
Curious to hear how audio description sounds? Here’s an audio described trailer for Frozen
Many cinemas have AD facilities installed, a system that delivers AD through a headset. Headsets are generally provided at the box office when customers collect their tickets; the AD track is undetectable unless you are wearing a headset yourself. Streaming services such as Netflix and Amazon Prime usually provide AD for their content, as well as online broadcaster services such as BBC and Channel 4.
Several theatres across the UK provide audio description, this is delivered through means of infrared, radio or WiFi to a receiver that customers can book in advance. Audiences can familiarise themselves with the set in advance of the audio described performance by attending an onstage touch tour where they have the opportunity to handle props and customers, and to meet the cast.
Museums and galleries offer audio description through a variety of options to support accessibility for blind people. Recorded AD guides can help blind or visually impaired people enjoy visiting galleries independently. These guides supply descriptions of the exhibitions as well as directions to aid navigation through the establishment. Some museums and galleries offer opportunities to touch particular artefacts as part of a group. Many museums and galleries have created tactile replicas of famous artworks, such as the Van Gogh Museum in Amsterdam with their ‘Feeling Van Gogh‘ programme. This programme is an interactive exhibition where people can feel, smell and listen to the ‘Sunflowers’.
Advocates are aiming to ensure all platforms are streaming accessible content, and the next push is for adverts to adopt audio description tracks. Apple has announced that the Apple TV+ will be optimised to be accessible for both blind and deaf audiences.
“Audiences worldwide can enjoy Apple TV+ originals subtitled and/or dubbed in nearly 40 languages, including Subtitles for the Deaf and Hard-of-Hearing (SDH) or closed captions. Apple TV+ series and movies will also be available with audio descriptions in eight languages.”Apple
If you wish to learn more about audio description, then visit the Royal National Institute for the Blind (RNIB) website.